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Latest2025-09-23
New collection: Morris & Co – Nordic Edit gets new patterns and colorsThe iconic brand William Morris returns with a new addition to the beloved Nordic Edit collection – and it’s a collection you won’t want to miss.
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Inspiration2025-11-05
Old Swedish Wallpapers – A Tribute to Swedish Cultural HeritageWhen Swedish design history meets today’s interior dreams, something truly special happens. Duro’s collection Gammalsvenska Papper is a loving reinterpretation of some of their most beloved wallpaper patterns – now reborn as traditional paper wallpapers.
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About us
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About Wallpassion

Wallpassion was founded with a clear idea: to make it easy and inspiring for you to transform your home with wallpaper and colour. Where others saw hundreds of catalogues and limited in-store guidance, we saw the opportunity to create an entirely new digital experience.

Today, we offer one of the largest selections of wallpapers in the Nordics, representing over 50 international brands. We always keep a wide range in stock for fast delivery and complement it with modern print-on-demand production where it fits – always with a focus on quality and reduced waste. Our colour palettes are carefully handpicked and matched with wallpapers to make your choice as simple as possible.

Through inspiring digital room scenes, style recommendations from our colour stylists, and services such as self-adhesive samples, hand-painted samples and traditional wallpaper samples, we make it easy for you to find the right feeling and style. Over the years, we’ve served more than 100,000 customers across Europe – something we’re truly proud of. We want you to feel confident exploring colour and pattern, and to experience decorating as joyful and accessible.

Wallpassion continues to grow across the Nordics and Europe with the same drive as from the beginning: combining inspiration, simplicity and innovation in a market that has long been rooted in tradition.